Agency: TBWA Hunt Lascaris, Johannesburg.
I really like this ad. It’s provocative, fresh and very current. Graphically it looks great as well, with three Muslim women fully covered in black carrying white bags of erotic lingerie.
Maybe its underlying message is: She-Bear lingerie liberates you.
I find it interesting that the ad comes from Johannesburg where maybe Islamic terrorism isn’t such a hot topic and where the culture is less ‘politically correct’. I wonder if the ad would ever have been brought out over here, or indeed whether it would be effective as an ad for ladies underwear in the UK.
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