Agency: The Martin Agency, Richmond, VA
A very clever use of space: cheap and highly effective. Through using this space they are specifically targeting people in office blocks (their target market).
This advert could easily catch the viewer’s attention as no other adverts are fully visible from this viewpoint. Also, the unusual use of space adds to the impact of the joke.
The success of this ad makes me think about other places, which could provide new advertising opportunities. And when I do think about it, the potential of ambient media is limitless and I think it’s just a matter of time before the advertising industry start feeling confident enough to use it more often and exploit that fact.
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