Agency: TBWA Hunt Lascaris, Johannesburg.
I really like this ad. It’s provocative, fresh and very current. Graphically it looks great as well, with three Muslim women fully covered in black carrying white bags of erotic lingerie.
Maybe its underlying message is: She-Bear lingerie liberates you.
I find it interesting that the ad comes from Johannesburg where maybe the culture is less ‘politically correct’ than in the UK. I wonder how effective it would be, as an ad, if it were to be used here.
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