Wednesday, 18 July 2007
LYNX
This is an online viral ad for Lynx. It’s promoting the “spray more, get more” philosophy. It works because it’s such a simple, clever idea. It’s refreshing, as this kind of thinking isn’t usually seen in advertising aimed at the young male market.
It works well as a viral as it’s relatively short. This means people may well be inclined to watch it more than once and send it onto their friends.
In contrast to this viral, the most recent Lynx "naughty to nice" ads that are currently being shown on TV are over-complicated. They are not clever, sexy or cool. This is a shame as in the past Lynx ads have always been so good and spot-on for their target market.
Subscribe to:
Post Comments (Atom)
4 comments:
hehe, I liked this. If they would have arranged the video so that the 'legs' where in the middle of the clip - the impact would be even greater. Then the preview on YouTube would show the women legs and attract A LOT of attention.
I think I've seen a "spoof porn site" (don't ask me how I found it) where they zoom in on pictures to make them appear erotic. (I'm sorry but I dont have the link to the website.)
another great find PT. so simple and so effective. brilliant
Interesting it's not from or shown in the UK. Would our advertising regulations allow it?
You mentioned this type of approach isnt used to target young male audiences. But isn't the viral acknowledging sex sells and making a reference to girls,successfully 'getting a girl' and sex and linking it to the Lynx product - something that most of the ad's seem to do? I don't know, perhaps as a member of the target audience you read it differently?
Well what I mean is that adverts aimed at this market, which do use girls/sex to sell their product, are not usually very clever (as this one is). The ads for ‘lad mags’ are a good example.
Post a Comment